Prospecting can be difficult because we often experience a lot of rejection. It feels good when we find someone who is willing to speak with us about our product or service. However, just because someone wants to talk to you doesn't mean you should talk to them. That may sound harsh, but not when you … Continue reading Qualifying Prospects
CRM (Customer Relationship Management) software made its way into the lives of sales professionals with the introduction of the PC software, ACT!, in 1986, and the client-server software, Goldmine, in 1989. The dotcom bubble took these apps online and soon spawned Salesforce.com – the 800 lb gorilla of the CRM industry. Instead of tracking customer contact information … Continue reading Are You A CRM Master or Slave?